ALLDENT Toothpaste Ad

Graphic Design: Mock ALLDENT Toothpaste Ad
This piece, created for a Butler copywriting class, is aimed to sell ALLDENT toothpaste to men aged 45-60. This group is professional, with spare spending money, and cares about their appearance. Though my ad doesn't show the physical product, it showcases one of the main benefits for the particular age group: a confident smile. The chosen image portrays an average man, slightly younger than the target age group, suggesting that a confident smile has an age-lessening effect. This benefit is reinforced by the copy, provided by a white smile. In all, the elements of the ad work together to sell ALLDENT toothpaste to the target audience.

*Through this assigned mock campaign, I was expected to combine original copy and visual elements to create an effective design that achieves the client's goals.