Taft Closing Book Files Package

DVD Sleeve

DVD Sticker

Header

Table of Contents

Graphic Design: Taft Closing Book Files Package
While the closing book files templates were already pre-designed by my boss, Maria Porter, I was tasked with finding and inserting new skyline images for each of Taft's eight offices. I did this by looking through istockphoto.com and presenting my ideas and pricing information to head of marketing, Susan Kilkenny, for approval. Once a decision was reached, I purchased and inserted the new skyline images into each of the items above creating a complete package for each city. (All of the new skyline photos can be seen on Taft's website) I also inserted editable fields onto each of the PDFs, making them easily customizable to each project.

Law Update Rebrand

Web Design: Law Update Rebrand
Taft is in the process of rebranding their Law Update, or email updating both internal and external audiences on happenings at Taft and in the general law community. While the process is still underway, above are three of the designs I submitted to the marketing team for review. Each design is in line with Taft's overall bold simplistic branding and communicates the necessary information clearly and concisely.

Taft Ad: City Year Cleveland

Final Ad

Runner Up Designs

Graphic Design: City Year Cleveland Ad

A common task I'm assigned at Taft Law is creating various ads for the firm including sponsorship, announcement, and B2B. This ad specifically emphasizes Taft's sponsorship of City Year Cleveland. Visually, Taft employs clean simple design utilizing bold line and color. In the final ad, I mirror the back-slash of the Taft logo to emphasize the copy and lead the eye from the big slash and copy to the smaller slash and logo.