The Mid-American Regional Center Branding

Business Card
Front (left) & Back (right)

Folder Outside
Front (right) & Back (left)

Folder Inside
(One Pocket)

Inside Content
Page 1

Inside Content
(Pages 2-3)

Inside Content
(Pages 4-5)

Inside Content
(Pages 6-7)

Projects Card
(Housed in Back Pocket)

Envelopes
9"x12" (left) & #9 (right)

Letterhead

Branding: The Mid-American Regional Center

The Mid-American Regional Center, or TMARC, is a group of lawyers that sets up and supports foreign investments in American companies. This new partner company of Taft's is set to launch in the late spring of 2014. As a part of Taft, its marketing department was tasked with branding the fledgling company. My boss, Maria Porter, designed TMARC's logo before I became an intern. However, the rest of the branding, including the business card and collateral items above, was left up to me. 

While associated with Taft, The Mid-American Regional Center is its own entity. To show this, I utilized a combination of strong diagonal and horizontal lines as key design elements. The diagonal lines promote this companies' connection by mirroring the flag's slant in TMARC's logo as well as reflecting the backslash in Taft's logo. In contrast, the horizontal lines reflect the flag's stripes, a design element unique to TMARC.

This project taught me a new skill, branding. While working with in-house marketing teams has given me a lot of experience upholding and designing within a pre-established brand image, this was my first real world experience creating something from scratch. Translating the TMARC image across multiple media presented challenges, allowing me to employ my design problem solving skills. While the project is still underway, it's rewarding to be the driving force behind TMARC's brand growth.

New Hire Announcements

Print Version

Web Version

Graphic Design: New Hire Announcements
Every time a lawyer becomes a part of the Taft family he/she receives an announcement, for both print and web. The announcement's information, provided by the new hire, includes a brief description of the position the new hire is filling, his/her contact information, and Taft's website. In the case of Marianne, there is also a brief description of Taft, its office locations, and practice groups. My role in announcement production included an exercise in information design across multiple platforms. Aside from making it look pretty, I was expected to present the information in an organized fashion that allowed its audience do easily distinguish which information is most important. Utilizing font size, color, weight, and line spacing, I was able to create flow, leading the audience through the information hierarchy with ease. These elements work with the image and border to create a dynamic, yet professional, announcement that falls within Taft's overall branding.

Fourth of July Envelope

Fourth of July Card

Final Envelope

Runner-Up Design

Stationery Design: Fourth of July Envelope
While the while the Fourth of July card was pre-designed, I was tasked with creating an envelope to match. First, I laid out the information necessary for a functioning envelope, such as the address lines, return address, and Taft's logo. Next, to make the separately designed pieces appear as a cohesive set, I borrowed design elements from the card, such as the blue stars and fireworks.  Finally, I arranged all the elements to create two dynamic design options, expressing the familiar fun atmosphere the fourth of July delivers.

Law Update Rebrand

Web Design: Law Update Rebrand
Taft is in the process of rebranding their Law Update, or email updating both internal and external audiences on happenings at Taft and in the general law community. While the process is still underway, above are three of the designs I submitted to the marketing team for review. Each design is in line with Taft's overall bold simplistic branding and communicates the necessary information clearly and concisely.

Mock Mary Kay Ad Campaign

Print Ad 1 

Print Ad 3

Print Ad 2

Billboard

Facebook Ad

Web Banner Design

Graphic Design: Mock Mary Kay Ad Campaign
Mary Kay, the client, aims to expand attitudes toward its make-up to include a younger demographic as well as it's current breadwinner, professional women over the age of 40. Overall, their goal is to attract young women between the ages of 18 and 24, while maintaining its current identity as a high quality make-up brand. To achieve this goal, I paired vibrant, confident, REAL young women wearing natural make-up with the tagline Everyday, but not ordinary. These elements work together to convey the message that Mary Kay cosmetics provide everyday looks that will make any girl feel extraordinary. As a result, the Mary Kay brand becomes relatable to a younger demographic, while maintaining its current image of class, prestige, and quality.

*Through this assigned mock campaign, I was expected to combine original copy and visual elements to create an effective design that achieves the client's goals.

Hinkle Fieldhouse Dog House

Mini me?















Graphic Design: Hinkle Fieldhouse Dog House

Michael Kaltenmark, my supervisor in Butler University's Web Marketing Department, convinced several local businesses to sponsor the building of a luxury dog house on wheels for Butler's live mascot, Blue III, or Trip. He envisioned a dog house reminiscent of the historic, Hinkle Fieldhouse. Michael trusted me to make his vision reality. Utilizing Adobe Illustrator and images of Hinkle as a model, I created a simplified version of the infamous structure. My artwork was then sent to a printer who specializes in car wraps. He then transformed my artwork into giant stickers and applied them to the walls of the dog house. The final product, depicted above, was featured in Butler's 2013 Homecoming Parade, Fall 2013 Art Now, and resides in Butler's Bookstore for all to enjoy when it's not being utilized by official Butler mascot, Blue III.

HRC YouTube Banner

Graphic Design: HRC YouTube Banner

I was tasked with creating a collage style banner for the HRC's YouTube channel. I picked the images and laid out the collage. The HRC blue boxes on the side allow the images not to be cropped when viewed on devices with smaller bandwidths such as on iPads or smart phones.

http://www.youtube.com/user/HRCrecreation