Mock Mary Kay Ad Campaign

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Billboard

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Web Banner Design

Graphic Design: Mock Mary Kay Ad Campaign
Mary Kay, the client, aims to expand attitudes toward its make-up to include a younger demographic as well as it's current breadwinner, professional women over the age of 40. Overall, their goal is to attract young women between the ages of 18 and 24, while maintaining its current identity as a high quality make-up brand. To achieve this goal, I paired vibrant, confident, REAL young women wearing natural make-up with the tagline Everyday, but not ordinary. These elements work together to convey the message that Mary Kay cosmetics provide everyday looks that will make any girl feel extraordinary. As a result, the Mary Kay brand becomes relatable to a younger demographic, while maintaining its current image of class, prestige, and quality.

*Through this assigned mock campaign, I was expected to combine original copy and visual elements to create an effective design that achieves the client's goals.

Destination Magazine Spread

Graphic Design: Destination Magazine Spread
This piece, created for a Butler design class, is aimed to sell a destination. I chose Mykonos, a stunning Greek Isle, as I've visited there personally. I photographed the background image, portraying the sun setting on Little Venice, myself. I reinforce the Mediterranean feel through the font treatment on "Mykonos," a modern reflection of traditional Greek/Roman era lettering. The watermark it's set upon, provides perspective by using a dot to highlight Mykonos' location within Greece. The copy gives the alluring image context by detailing what makes this island unique. Finally "Travel Mykonos" is slightly larger so the audience is guaranteed to read the call to action, if nothing else. All in all, creating desire to know more about, and ideally travel to Mykonos.