Mock Mary Kay Ad Campaign

Print Ad 1 

Print Ad 3

Print Ad 2

Billboard

Facebook Ad

Web Banner Design

Graphic Design: Mock Mary Kay Ad Campaign
Mary Kay, the client, aims to expand attitudes toward its make-up to include a younger demographic as well as it's current breadwinner, professional women over the age of 40. Overall, their goal is to attract young women between the ages of 18 and 24, while maintaining its current identity as a high quality make-up brand. To achieve this goal, I paired vibrant, confident, REAL young women wearing natural make-up with the tagline Everyday, but not ordinary. These elements work together to convey the message that Mary Kay cosmetics provide everyday looks that will make any girl feel extraordinary. As a result, the Mary Kay brand becomes relatable to a younger demographic, while maintaining its current image of class, prestige, and quality.

*Through this assigned mock campaign, I was expected to combine original copy and visual elements to create an effective design that achieves the client's goals.

Instagram Memes

Blue II Meme

Blue III Meme

Graphic Design: Social Media Memes

I was tasked with creating a meme for each of Butler's live mascots, recently deceased Blue II and 

Blue III or Trip. The memes were to be used on the dogs' Facebook and Pinterest accounts to raise awareness for and gain Instagram followers. Blue II's meme received 364 likes and 9 shares on Facebook, Trip's receiving 162 likes. The arrangement of the text and voice portrayed in the copy is meant to reflect the personalities my boss, Michael Kaltenmark, created for the dogs via social media.