Butler Social Media Website Mock-Up

Web Design: Butler Social Media Website Mock-Up

I was tasked with creating a mock-up design for a website to specifically house Butler University's many social media vehicles. It was to mirror some aspects of Butler's main website, while holding an identity of its own. 

Butler MFA Blog Button

Butler's MFA Blog

Original Banner

My graphic on the MFA Blog

Button linking butler.edu/english to the MFA Blog

Web Design: MFA Blog Button

A common task I encounter interning with Butler's Web Marketing Department is creating  graphics to act as buttons or links on various pages of Butler's website (www.butler.edu). In this case, I was tasked with creating an image linking Butler's MFA in Creative Writing site to the MFA Blog. I was provided with the banner to the MFA blog homepage and asked to create a button with the same look.

Butler Events Site Banners

Web Design: Butler Events Site Web Banners

A common task I encounter interning with Butler's Web Marketing Department is creating events site banners for Butler's website (news.butler.edu/events). I'm provided with copy to include and the blank template including size and the 'read more' button. Image selection and layout are my responsibility.

Outdoor Sports Complex Map

Graphic Design: Outdoor Sports Complex Map

I was tasked with updating the Outdoor Sports Complex map as the area underwent major construction this summer including the removal of a field, addition of paved parking lots and walking paths, addition of emergency phones

Mock Mary Kay Ad Campaign

Print Ad 1 

Print Ad 3

Print Ad 2

Billboard

Facebook Ad

Web Banner Design

Graphic Design: Mock Mary Kay Ad Campaign
Mary Kay, the client, aims to expand attitudes toward its make-up to include a younger demographic as well as it's current breadwinner, professional women over the age of 40. Overall, their goal is to attract young women between the ages of 18 and 24, while maintaining its current identity as a high quality make-up brand. To achieve this goal, I paired vibrant, confident, REAL young women wearing natural make-up with the tagline Everyday, but not ordinary. These elements work together to convey the message that Mary Kay cosmetics provide everyday looks that will make any girl feel extraordinary. As a result, the Mary Kay brand becomes relatable to a younger demographic, while maintaining its current image of class, prestige, and quality.

*Through this assigned mock campaign, I was expected to combine original copy and visual elements to create an effective design that achieves the client's goals.

Art Now Poster: Fall 2013

Graphic Design

I was tasked with creating the Art Now poster for the fall of 2013. The copy was provided by Butler's art department, but visually and conceptually, it was up to me. I wanted to incorporate student artwork from 2012 to show people the wide range of styles and media used by Butler's art students. The color scheme was season inspired, fall. Mainly, I hoped to create curiosity among students, strong enough curiosity to make them stop by the show!

Hinkle Fieldhouse Dog House

Mini me?















Graphic Design: Hinkle Fieldhouse Dog House

Michael Kaltenmark, my supervisor in Butler University's Web Marketing Department, convinced several local businesses to sponsor the building of a luxury dog house on wheels for Butler's live mascot, Blue III, or Trip. He envisioned a dog house reminiscent of the historic, Hinkle Fieldhouse. Michael trusted me to make his vision reality. Utilizing Adobe Illustrator and images of Hinkle as a model, I created a simplified version of the infamous structure. My artwork was then sent to a printer who specializes in car wraps. He then transformed my artwork into giant stickers and applied them to the walls of the dog house. The final product, depicted above, was featured in Butler's 2013 Homecoming Parade, Fall 2013 Art Now, and resides in Butler's Bookstore for all to enjoy when it's not being utilized by official Butler mascot, Blue III.

Instagram Memes

Blue II Meme

Blue III Meme

Graphic Design: Social Media Memes

I was tasked with creating a meme for each of Butler's live mascots, recently deceased Blue II and 

Blue III or Trip. The memes were to be used on the dogs' Facebook and Pinterest accounts to raise awareness for and gain Instagram followers. Blue II's meme received 364 likes and 9 shares on Facebook, Trip's receiving 162 likes. The arrangement of the text and voice portrayed in the copy is meant to reflect the personalities my boss, Michael Kaltenmark, created for the dogs via social media.

Fall Intramural Sports Banner

Graphic Design: Fall Intramural Sports Banner

I was tasked with creating a large banner advertising the HRC's fall intramural sport teams. The poster was to include the available sports, as well as how and where to register. I saw this project through from brainstorming to ordering the final print. First, I brainstormed themes. I had a couple in mind, but my boss and I decided the basketball theme was most appropriate and quickly recognizable. Next, I made my sketch come to life in Illustrator, the layout of the text and logo mimicking a basketball hoop. Finally, I scouted printers in search of the best 'bang for your buck' offer, balancing price and quality, and followed through with the order.