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| Print Ad 1 |
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| Print Ad 3 |
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| Print Ad 2 |
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| Billboard |
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| Facebook Ad |
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| Web Banner Design |
Graphic Design: Mock Mary Kay Ad Campaign
Mary Kay, the client, aims to expand attitudes toward its make-up to include a younger demographic as well as it's current breadwinner, professional women over the age of 40. Overall, their goal is to attract young women between the ages of 18 and 24, while maintaining its current identity as a high quality make-up brand. To achieve this goal, I paired vibrant, confident, REAL young women wearing natural make-up with the tagline
Everyday, but not ordinary. These elements work together to convey the message that Mary Kay cosmetics provide everyday looks that will make any girl feel extraordinary. As a result, the Mary Kay brand becomes relatable to a younger demographic, while maintaining its current image of class, prestige, and quality.
*Through this assigned mock campaign, I was expected to combine original copy and visual elements to create an effective design that achieves the client's goals.
